Brief: Primal is the newest fitness app geared towards bodybuilding. The app is focused on curating a flawless user experience with multiple pathways and customizable aspects. This app was created in collaboration with a peer, Erik Perez Alvarez.

Logo: The Primal logo mascot is a gorilla which conveys ultimate strength. Furthermore, the sans serif font and the gritty texture relate to the roughness of bodybuilding.

App Icons: Each icon was designed to be unique and easily identifiable to the user (Profile, Coaching, Workout Program, Community, and Information). When a page is open, the corresponding icon will be green and the rest are white.