Brief: The Caldera is a skateboarding competition based in Flagstaff, Arizona. In Flagstaff, there are many great skaters that go unrecognized, therefore this competition is for those skaters to have the spotlight on them.

Logo: The logo mark consists consists of a custom rough typeface that exemplifies the grittness of Flagstaff skateboarding. The lava flow icon connects back to the geological history of Flagstaff and carries on the rough and dangerous aesthetic of street skateboarding.

Mock-ups: The merchandise for The Caldera Skateboard Competition is meant to reflect the roughness and the danger of street skateboarding, while combining with the volcanic themes of the brand. The stationary items reflect those ideas as well. The custom rough typeface combines with a simple sans serif font so that professionalism is conveyed while not losing the identity of the brand.

In The Caldera website, the user is able to sign up for competitions, view different events, watch highlight videos, and shop for The Caldera merchandise. It is meant to have a simple layout in order to highlight the most important aspects.